Public relations is a strategic profession aimed at building and managing a positive reputation for individuals, organizations, and brands. It encompasses a wide range of activities, such as media relations, crisis management, stakeholder relations, brand promotion, and enhancing social responsibility.

Influence is the ability to create positive change in the world through communication and persuasion. Experts in influence aim to use their skills and networks to raise awareness of important issues, support social initiatives, impact public opinion, and inspire others to make a difference.

Mental Image: The overall impression formed by the public about a person, brand, or institution. Reputation Management: A strategic process aimed at influencing how the public perceives an individual, brand, or institution.

Mental image and reputation management are closely intertwined, as reputation management shapes the mental image of an individual, brand, or organization. The mental image influences reputation management activities, and vice versa. Reputation management is essential for building a positive mental image and maintaining it.